La nuova Jeep® Avenger – Autenticità
Client: JEEP – Production: Friends Italia
As the Director of Photography for Jeep’s latest showcase, I infused the headquarter with warmth, blending it seamlessly with sunlit mountain vistas to highlight the authentic essence of Jeep. My visual storytelling celebrates the innovation and tradition of the Jeep® Avenger, reflecting a unique, tangible beauty that embodies the shared philosophy of designers Daniele Calonaci and Umberto Dattola.”
LUCE MARTINI
![](https://mlrgruzkkokn.i.optimole.com/cb:WNMk.52fea/w:1920/h:925/q:mauto/f:best/ig:avif/https://lucemartini.com/wp-content/uploads/2024/02/CALONACI-DISEGNO-jpg.webp)
In qualità di direttore della fotografia dell’ultima realizzazione per Jeep, ho infuso calore alla loro sede centrale, fondendola perfettamente con panorami montani illuminati dal sole per evidenziare l’autentica essenza di Jeep. La mia narrazione visiva celebra l’innovazione e la tradizione della Jeep® Avenger, riflettendo una bellezza unica e tangibile che incarna la filosofia condivisa dai designer Daniele Calonaci e Umberto Dattola.”
LUCE MARTINI
![](https://mlrgruzkkokn.i.optimole.com/cb:WNMk.52fea/w:1920/h:935/q:mauto/f:best/ig:avif/https://lucemartini.com/wp-content/uploads/2024/02/Screenshot-2024-02-26-alle-23.52.25.png)
![](https://mlrgruzkkokn.i.optimole.com/cb:WNMk.52fea/w:1757/h:1080/q:mauto/f:best/ig:avif/https://lucemartini.com/wp-content/uploads/2024/02/Screenshot-2024-02-25-alle-14.36.10.png)
![](https://mlrgruzkkokn.i.optimole.com/cb:WNMk.52fea/w:1895/h:1080/q:mauto/f:best/ig:avif/https://lucemartini.com/wp-content/uploads/2024/03/Screenshot-2024-03-03-alle-22.06.08.png)